Sprinkle and Sprout

Brand Identity & Campaign

Project Overview

Sprinkle and Sprout is a conceptual small local bakery located in the Bay Area. The brand focuses on creating health-friendly desserts, pastries, and drinks using seasonal, locally sourced ingredients with reduced artificial sugar.

This project developed a complete brand identity and marketing campaign that balances healthy living with affordability and joy, making mindful eating accessible rather than restrictive.

Goal

Create a friendly and approachable health-focused bakery brand
Promote mindful eating without guilt or pressure
Communicate eco-friendly and community-driven values

Develop a complete brand identity and campaign system

My Role

Brand Designer (Individual Project)

Brand strategy and concept development
Logo and mascot design
Color palette and typography selection

Visual identity system

Campaign and marketing concept

Design Concept

The brand is built around the idea of self-love through mindful choices—enjoying desserts while caring for health and the environment.

Sprinkle and Sprout challenges the assumption that healthy eating must be expensive or joyless. Instead, it presents wellness as warm, playful, and achievable for everyone, including families and children.

Key Design Decisions

Brand Identity

Selected CS Mortise, a serif typeface with handwritten characteristics, to evoke a playful and childlike tone
The typeface reflects curiosity, warmth, and the simple joy of eating

Logo & Mascot

Customized the ampersand into a brand mascot named Leafy, a friendly bunny
Leafy communicates brand values in a fun and approachable way, especially for younger audiences
The mascot helps humanize the brand and build emotional connection

Color Palette

Earthy tones including brown, light green, and khaki
Colors reflect nature, cleanliness, and safety
Supports the brand’s eco-friendly and health-conscious message

Brand Voice

Warm, encouraging, and reassuring
Brand voice exploration: “Eat Healthy, Eat Happy, No Worries!”

Marketing & Campaign Strategy

Focused on Instagram as the primary platform for brand awareness
Proposed collaborations with sports brands, eco-friendly fashion brands, and art toy creators

Developed the idea of turning Leafy into collectible art toys to extend the brand beyond food

To build trust and loyalty:

Hosted baking workshops where customers can make pastries using the brand’s recipes
Created family-friendly events encouraging parents and children to participate together
Positioned the brand as an experience and memory, not just a product

Outcome

The final system presents Sprinkle and Sprout as a joyful, trustworthy, and community-driven brand. The identity supports healthy values while remaining playful, affordable, and emotionally engaging.

What I Learned

This project helped me understand the importance of combining market research, storytelling, and creativity when building a brand. I learned how thoughtful branding can address real consumer concerns while still feeling fun and inviting.

Why This Project Matters

Sprinkle and Sprout reflects my interest in designing brands with purpose, where visual identity supports well-being, sustainability, and human connection rather than trends alone.