Tam Binh Yoga Studio

Brand Visual Identity

Project Overview

Tam Binh Yoga Studio is a small local business established in 2023 in Vietnam. The studio focuses on creating a welcoming environment where people can reconnect with themselves through yoga, meditation, and community.This project developed a cohesive visual identity that reflects Tam Binh’s philosophy of balance, healing, and simplicity while helping the studio stand out in a competitive wellness market.

Goal

Create a calm and trustworthy brand identity
Communicate healing, balance, and mindfulness
Differentiate the studio from competitors

Build a professional yet inviting presence for the local community

My Role

Brand Designer (Individual Project)

Brand concept development
Logo design
Color palette and typography selection

Visual identity system and applications

Design Concept

The brand is conceptualized as a healing space—minimal, grounded, and free from distraction.
Tam Binh aims to be a place where people can return to their center through mindful movement, breath, and inner balance.Natural materials, meditation music, and subtle sensory elements inspired the overall design direction, emphasizing harmony between body, mind, and environment.

Key Design Decisions

Color Palette

Together, the palette evokes peace and supports focused breathing and meditation

Log Design

Inspired by the image of a butterfly, symbolizing resilience, transformation, and inner growth
Integrated with the initials “TB” from the studio’s name
Moves away from the typical lotus imagery often associated with yoga

Represents yoga as a journey of self-discovery and balance

The ribbon element within the logo symbolizes community, connection, and support, reinforcing the studio’s mission to bring people together

Marketing & Campaign Strategy

Season typeface was selected for its clean strokes and elegant curves
Conveys professionalism, trust, and warmth
Fully supports Vietnamese language usage, ensuring accessibility across all marketing materials

Neutral tones combined with earthy brown and green
Brown represents stability and grounding
Green symbolizes vitality, calmness, and renewal

Outcome

The final brand identity presents Tam Binh Yoga Studio as a peaceful, professional, and trustworthy destination for wellness. The visual system helps the studio establish a clear presence while remaining approachable and deeply connected to its values.

What I Learned

This project was one of my early experiences in branding and helped me understand the importance of storytelling in identity design. I learned that a strong brand is not only visual but emotional—built through intention, consistency, and meaning.

Why This Project Matters

Tam Binh Yoga Studio reflects my interest in designing for wellness and community, where visual identity supports emotional well-being and human connection rather than visual noise.